Your website promotes and communicates for your organisation 24 hours a day. Logogog helps clients create websites and maintain them to keep their content current and informative.
Our website services include:
• Website Strategy
• Information Architecture
• Design and Layout
• Content Copy
• Search Engine Optimisation (SEO)
• Website Promotion
• Blogs
• Social Networking
• Podcasts
• Newsletters and Ezines
For examples of Logogog’s work, please visit our Portfolio page.
Website Strategy
When creating a new website or revisiting the effectiveness of your existing website, having a clearly defined strategy is key to the success of your site. Logogog can help build your web strategy taking into account your websites purpose, the target audience, frequency of content updates and available tools and technologies in order to pave the way for highly effective communication.
Information Architecture
Critical to the effectiveness and usability of a website is the information architecture. Information architecture is the organisation of information on your website and includes the number of web pages, menu items, utility menus and the number of clicks required to get to detailed information on your site.
Design and Layout
Design and layout of a website says an enormous amount about who you are and who you will appeal to. Considerations for design include whether you want to have relatively static pages or highly interactive and graphic-rich content on your site. It also takes into account branding, your corporate identity, colours, fonts and image-rich versus content-rich pages.
Content Copy
Writing punchy copy which holds the readers’ attention and compels them to explore your site further is an art form. Website readers’ attention span is exceptionally short and hence the necessity for effective copy, which our writers can help generate.
Search Engine Optimisation (SEO)
Having a website with all the bells and whistles is not much good if people don’t find your site! Search Engine Optimisation (SEO) is all about getting people to your website via their searches on search engines such as Google and Yahoo. This involves the effective use of keywords, aligning the web content to your business and the services your offer, the currency of your content, links to your website from other websites and a number of other factors. Logogog can advise you on how to build and maintain your website to increase your website ranking on the search engines.
Website Promotion
Website promotion works in conjunction with SEO to increase the overall visibility of your website. You can use the web and other conventional media such as magazines, newspapers, radio and television to promote your website. Web-based promotion may include advertising strategies such as Google Adwords or placing links to your website on partner sites. Logogog can guide you through the process of defining your approach and then help implement it.
Blogs
Blogs are regularly updated website entries of commentary, descriptions of events, or other material such as graphics or video. Logogog can help define the effectiveness of blogging to your business and if it is perceived to add value, we can help implement a blog and blogging within the relevant groups in your organisation.
Social Networking
Social networking sites such as MySpace and Facebook are amongst the world’s most popular websites. Some people believe such sites are just corporate time-wasters but they may actually benefit your business. Logogog can work with you to define the potential benefits to your business of social networking on the web and help implement solutions if they will add value to your business.
Podcasts
Podcasts are video or voice files which are published on websites. YouTube has revolutionised the way we think about the value of podcasts, highlighting the huge potential to promote your company through this medium. Podcasts can be used as part of viral marketing campaigns. They can bring your message across through content that is closely related to what you do or seemingly unrelated yet catchy material that is distributed across the web.
Newsletters and Ezines
Ezines are emails with embedded text, graphics and pictures. Web-based newsletters or ezines can be a cost-effective way to distribute marketing material or interesting content to your database of contacts. Logogog designers and writers can produce once-off or periodic newsletters and ezines to keep your stakeholders abreast of what you are up to. Email us if you would like to subscribe to Logogog’s monthly ezine.